Strategic Management

With reference to the United States operating environment, describe, discuss and

apply appropriate external and internal environment analytical frameworks that an

intelligent transportation system manufacturer might use to evaluate the potential

of a new market. This should include as a minimum; PESTLE, Porters 5 Forces,

Porters Value Chain and associated core competences. (Johnson et al, 2011)

Compared with other approaches, what are the advantages and disadvantages of

Foreign Direct Investment (FDI) as a method of entering an overseas market?

Critically evaluate how the Ansoff Matrix might be used to assist Compsis’s

strategic decisions.

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