STRATEGIC MANAGEMENT

Select a Competitive Environment and a Company within that Competitive Environment.

1. Provide background to your selected:
a. Company
b. Competitive Environment
2. Apply one concept/approach on your selected Company (outlined in 1 above)
3. Apply one concept/approach on your selected Competitive Environment (outlined in 1 above)
4. Outline a different concept/approach (to that selected in 2 above) to Unilever
5. Apply a different concept/approach (to that selected in 3 above) to Ice Cream

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