STRATEGIC MANAGEMENT

#30

Discuss to what degree you believe Harley-Davidson is currently proceeding towards its mission, vision, and values.
Identify two or three of H-D’s most important stakeholders and discuss whether Harley-Davidson’s current strategic direction is aligned with the needs of the corporation’s stakeholders. Explain your reasoning.
Based on your analysis and findings, what would you recommend to the executives of Harley-Davidson? Why? Explain your reasoning.

Harley-Davidson. (2012) Annual Report 2011. Retrieved from: https://media.corporate-ir.net/media_files/IROL/87/87981/HD.pdf

You will find H-D’s mission, vision, and value statements in the following document:

Harley-Davidson. (2012). Everyday Values: The Harley-Davidson Code of Business Conduct. Retrieved from:
https://media.corporate-ir.net/media_files/IROL/87/87981/Code_of_Conduct%20-%20English.pdf

The following Web page will provide you with many links to H-D’s operations that are important from a strategic management perspective.

Harley-Davidson. (2012). Quick Links (Investor Relations page). Retrieved from:
https://investor.harley-davidson.com/phoenix.zhtml?c=87981&p=irol-govhighlights&locale=en_US&bmLocale=en_US

Here are some articles that will provide you with some history about H-D, as well as ideas as to efforts undertaken by the company in moving forward as an organization.

Fred, (2008). A case study of Harley-Davidson’s business practice. Infotechdesign. Retrieved from:
https://infotechdesign.net/itd/a-case-study-of-harley-davidsons-business-practices.html

Here is a press release from 2012 that provides some good overview information on what was going on at H-D in August of 2012:

Harley-Davidson, (2012). Harley-Davidson shows continued improvement. Retrieved from: https://www.harley-davidson.com/en_US/Content/Pages/HD_News/Company/news.html?article=en_US/News/1483_press_release.hdnews

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