STARBUCKS CORPORATION

Paper instructions:
Review the case ” Starbuck’s Strategy and Internal Initiatives to Return to Profitable Growth ” found in Part Two of your textbook.

Based on the readings, strategies of Starbuck’s Corporation and cover the following in your case analysis:

Identify and discuss key strategic issues for the organization.
Apply course concepts in analyzing Starbuck’s external environment and internal situations, decisions, and strategic fit.
Utilize concepts from the course as well as outside resources and offer recommendations on improving upon the strategy, or reflect on how a better strategic fit

might have been achieved.

Organize your paper into the following sections:

Title Page
Table of Contents
Introduction (brief, one-to-two paragraph summary that identifies the case’s main strategic issues and outlines the structure of the paper)
Background (clear, detailed overview of pertinent information from the case and outside resources that describes the industry and the organizations and key

players [internal and external] involved)
Analysis (using course concepts, identifies and discusses the main strategic issues facing the industry and organizations, such as external environment,

internal situation, and strategic fit)
Conclusion (brief, one-to-two paragraph summary that offers alternatives to improving strategy)
References

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