Social Media Analysis

Analyze the use of a minimum of three of the following social media tools of these companies :

1- Nike

2- RedBull

3- Starbucks

social media tools (choose minimum of 3 tools for each company)

• Blog(s)

• Facebook

• Instagram

• Periscope or Vine

• Pinterest

• SnapChat

• Twitter

YouTube

Research and analyze the brands, after gathering

background research and observing trends, write 3 pages report (excluding reference page) that

demonstrating your insights and understandings of their social media usage to :

• Raise awareness

• Influence desire

• Encourage trial

• Facilitate purchase

Create loyalty

Use following format and headlines to outline your critical analysis.

You should have one paragraph per section not to exceed three (3) pages (excluding reference page):

I. Overview

II. Strengths – Internal

III. Weaknesses – Internal

IV. Threats – External

V. Opportunities – External

VI. Suggestions

VII. References* – requires APA format
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