+1 862 207 3288 Assignment Details: In a group of 2, you will become the marketing department for a large company. Your company will create a marketing plan for a new product or service that you will
initially develop for Kamloops; sort of a test market before you go expand after your first year. Follow the marketing plan outline given below.
For your reference, a sample marketing plan is posted on moodle.
Marketing Plan Outline: content should contain, but is not limited to:
1) Executive Summary,
2) Company Description
3) Strategic Focus and Plan-mission, goals, core competency and sustainable competitive advantage.
4) Situation Analysis-SWOT, Industry analysis, competitor analysis (1 good, 2 is better), company analysis, customer analysis,
5) Market-product focus- marketing and product, target market, points of difference, positioning,
6) Marketing Program- product strategy, price strategy, promotion strategy, place strategy
7) Financial data and projections: Five year projections; Your first year you will be in the Kamloops Market only, second year is all of BC, third year is western Canada, fourth year is all of
Canada, and Fifth year is global expansion in another country of your choice.
8) Organization
9) Implementation Plan
10) Evaluation and Control
11) Appendices and bibliography
Submission:
a hard copy of your final report; minimum of 15 pages, double spaced, 12 point font, and must be properly referenced.
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#45
Training
Paper instructions:
Summarize the attached article using the template attached. There are specific questions that need to be answered (summarized) using the attached outline.
Introduction
Why was the study conducted?
Please type your answer here, replacing this text with at least one complete paragraph (60-100 words on average). Describe the topic under investigation, the main theory or theories that are
discussed, and how this particular study adds to what we know in Psychology. Be sure to use correct grammar and punctuation, to put ideas in your own words, and to use documented
quotations only when you cannot find a way to put things in your own words when responding to each of the six questions.
What sort of predictions did the authors make about this study?
Please type your answer here, replacing this text with at least one complete paragraph (60-100 words on average). Describe the hypotheses of the research study or specific predictions made
by the authors.
Method
Who were the participants and how were they selected?
Please type your answer here, replacing this text with at least one complete paragraph (60-100 words on average). Describe who the participants of the study were, how many participants were
chosen, and why the participants were chosen.
What was actually done to study the topic and why?
Please type your answer here, replacing this text with at least one complete paragraph (60-100 words on average). Summarize the basic procedures and materials used to study the participants.
Provide enough information to make it clear what was done in the study to test the hypotheses.
Results and Discussion
What were the main findings of the study?
Please type your answer here, replacing this text with at least one complete paragraph (60-100 words on average). The Results of a study can be very technical, so provide a readable summary of
the findings; it is usually helpful to describe the results in relation to the hypotheses of the study.
Why are the results of this study important?
Please type your answer here, replacing this text with at least one complete paragraph (60-100 words on average). Explain the meaning of the results, the most important lessons of the study,
and the limitations of the study
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