Revenue Management

Text for this course-Introduction to Air Transport Economics:From Theory to Applications 2nd Edition by Vasigh, Fleming, and Tacker

Introduction

Generating profit within the airline industry is no small task. Many airlines struggle to balance profitability and competitiveness. The competition obviously benefits

consumers in the form of lower fares, but what are the effects of that competition on profitability? All of the airlines that existed prior to the Deregulation Act of

1978 have either filed for bankruptcy or gone out of business. With fares set by regulation before 1978 an airline could count on some degree of constancy in revenue.

With deregulation however, revenues fluctuate a great deal and managing those revenues requires a company to be streamlined and adaptive to stay competitive.

Instructions

For this assignment, answer the following questions:

What is at least one major change to revenue management that came about as a result of deregulation?
What can airlines do to maintain profitability while staying competitive?
Explain why you think revenue management is better or worse in a deregulated environment?
Be sure to include the number of which question you are addressing in your response.

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