Reflective Report

Word Count Max 3000, including charts, diagrams. You may use links,video clips and other digital material but these must be referenced in accordance with University regulations (Harvard).
The specific tasks you must cover are:
1. Examine the work done across this module and others you have studied on the course and critically reflect on the role of advertising as a marketing communications vehicle using your own and others research into this subject.
2. Within this assess what skills and structures you believe are needed in current agencies for the type of role you would like gain within the Industry
3. You should use material from Industry events held at the uni or elsewhere
4. Set out if and how you think items in 2 may have to change in the future with full justifications for your conclusions.
. You must make use of academic papers as part of this work and ensure that they are correctly referenced. You may also use primary qualitative research in the form of interviews or focus groups.
Assessment Criteria which need to be covered:
Excellent evidence of reading of course material. Strong evidence of wider reading from a wide range of sources, including Industry events. Excellent critical conclusions.
Excellent critical knowledge of issues clearly set out. Excellent at interlinking of issues knowledge with brief within wider context.
Course material and theories described in detail and relevancy with justified application, and related back to knowledge of issues. Developed rational conclusions well set out.
Reference carried to a high standard.
Use simple language because as a foreign student I use to write in simple way. Have look into the files which I will upload over there you will see what books would be convenient to use for the purpose of the work, module slides and other readings or journals which I will listed.
Its highly recommended to use source like WARC, MINTEL and journals available throw Uni login I can provide you with password for it.
When referencing online sources please add full website address to it.

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