Product Management Using Boston Matrix Tool with Product Life Cycle Management

Product Management Using Boston Matrix Tool with Product Life Cycle Management

An Engineering Systems  Development Company called Abuja Energy Surveillance  (AES)
Ltd  has just developed a new oil and gas pipeline monitoring system using drones  and
Geographic Information System for managing oil and gas  theft and spillage along
pipelin es. They have a 10 year strategic  market share plan that focuses on making the
system a market  dominant in energy security and environment pollution management
for oil and gas industry sector in many countries.

a) Explain the strategic i mplications of Boston  matrix model to the company and how it
can impact on its 10 year strategic market share plan for the system

b) Carry  out a full a nalysis and description of the application  of Boston Matrix tool  on
the system developed by Abuja Energy Surveillance (AES) Ltd
c) Using a Project Life Cycle Management technique,  provide a credible review and
recommendations to the company on the strategies  required for a successful
commercialization of oil and gas pipeline monitoring systems in each stage of its life
cycle.  The recommendations should take into consideration the following:
i.   Marketing;
ii.   Financial;
iii.   Manufacturing;
iv.  Company’s supply chain for the system , and
v.   H uman resource

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