Opportunity, Innovation and Entrepreneurship

The task
Select TWO of the attached interview transcripts.
Produce a coding frame for each of the transcripts which reflect the data gathered within the transcripts in relation to opportunity, innovation and entrepreneurship and the aspects of these studied in the module. Refer to the document attached for the process for doing this.
Analyse and relate these coded transcripts to the literature on Opportunity, Innovation and Entrepreneurship. Compare and contrast the two entrepreneurs and establish how the innovation is manifested by the interviewees and the extent to which they are entrepreneurial.
Use as a part of your analysis the Table on p23 of:
Tidd J and Bessant J (2009) Managing Innovation: Integrating Technological, Market and Organisational Change 4th Ed Wiley
You are expected to produce a fully referenced report which relates the theory to practice. Academic sources including journal articles and text books should form the basis of your analysis and discussion.
Submission requirements:
1. Your 3000 word report must be submitted to turnitin
2. Your coded transcripts and coding frame must be submitted to the grade centre – the second button
Ensure that all parts are uploaded before the submission deadline of 12 noon Friday 24th April 2015
There are no extensions on re-sit work.
Learning outcomes
• Critically understand the meaning of business opportunity and its centrality to innovation and entrepreneurship
• Compare and contrast alternative strategic responses to opportunities in a range of contexts
• Critically evaluate a range of current practices in the management of innovation and entrepreneurial endeavours
• Be aware of, and alert to, opportunities in the emerging business environment
• Analyse an existing business, with a view to evaluating its propensity / readiness for entrepreneurial and innovative opportunities
• Identify, select and critically evaluate appropriate information for inclusion in a written research report (learning to learn; problem solving; self management; communication skills)