Netflix Strategic Approach

Suppose your company wants to penetrate another market. What country is the market you want to enter? Summarize at least three strategic approaches that you could use. Some strategic

approaches include market development, market penetration, product development, service development, horizontal integration, vertical integration, backward integration, forward

integration, concentric diversification, conglomerate diversification, joint venture, divestiture, retrenchment, liquidation, and innovation. Which one in your opinion is the best approach? Defend

your position. Company is Netflix.

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