mplementation of a chosen strategy

The chosen company is "Flybe", and the strategy will be "Expanding into Asian market"

The requirements are as following:

Each student will produce an individual report based on a realistic choice of future strategy (NB not just an objective) for your company eg launch of a new product, merger, acquisition or Change of direction as suggested by Ansoffs Matrix or Bowman’s Clock.

You will be expected to take the role of Consultant reporting to the Managing Director and Board.

You are therefore required to submit a report to the Company based on the following:-

1. Describe and discuss the reasons for the change in strategy proposed. (this should be based on a range of models researched) .
2. The identification and evaluation of the resources the company needs to develop this strategy e.g. with reference to your resources audit.
3. You are required to describe four performance measures and apply to the company which will enable them to assess the success of the strategy.
4. In conclusion you are asked to evaluate the implications for the Manager in the implementation of the proposed change in strategy.
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