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Introduction and Alignment
We often believe competition is the biggest influence of a company’s marketing plan. However, other external factors such as the economy, political
climates, technological innovations, and regulations also impact a company’s operations. Learning to apply your knowledge by interviewing a business
owner, manager, or a marketer will allow you to gain deeper understanding of the components of a marketing strategy.
Upon completion of this assignment you should be able to:
Interpret how the economic, political, technological, and legal environments could affect a marketing strategy.
Resources
Textbook: MM4 (isbn 1-133-37240-6)
Textbook: Social Media Marketing (ISBN 0-13-255179-9)
Background Information
In this workshop, you are learning about what marketing is, what factors are influencing companies, and how companies are using social media. Have
you wondered how these concepts work in the real world? Now you will have the opportunity to interview a business owner, marketer, or a manager about
his or her experiences in marketing.
Instructions
Review Chapter 1 in MM4 and Chapter 1 in Social Media Marketing.
Interview a friend, relative, or classmate who works in a business-related field or in marketing specifically. Ask questions about the company the
interviewee works in and the company’s marketing strategy. Ask how social media has changed its marketing strategy.
Visit that company’s website, Facebook, and Twitter pages and list at least four examples of effective marketing.
Write a two-page paper discussing the interview and your analysis of the implications for the company. Suggest ways that the company could improve
their online presence.
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