Marketing Phone Service to US-Hispanics

Marketing Phone Service to US-Hispanics

Paper instructions:
I’ll provide the Introduction page (1 page), and some reference articles.
Need to write about the following items:

Relevant Trades (4 pages):
What the following companies are doing on their campaigns, advertising, marketing, products, etc. to reach Hispanics?  How successful have they been?
(T-Mobile, AT&T, Verizon, Vonnage)

Main Trends (4 pages):
Looking at the category as a whole, what are the main trends you see?  How is the industry reaching or not reaching Hispanics?  What’s working, and what’s not?
Statistics about US-Hispanics using phone services (land phones, cellphones), What Service Plans companies are offering (family plans, unlimited data plans, etc),

Technology (are US-Hispanics into smart phones? etc)

Conclusion and Recommendations for marketers (2 pages):
If you had to give marketers in this category suggestions for what to do in order to reach Hispanics, what would those recommendations be?  Where do you see the

category going in the future from a marketing perspective?

Include References page in MLA format.

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