Marketing Management

The format of this assignment is Report. The most important parts of this assignment include body(findings) and literature review.
Please read carefully the assignment.pdf file.

Please find 12 references for literature review and 13 references for rest of report. Totally find 25 references.

Please feel this is your very important assignment. It comprises 40% of total mark.
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Dear writer,

Please consider following important points for writing literature review and

STP plan for the Australian tourist market:

1-Majority of literature review must be about the history and changes of Volunteer tourism. It mean you should write when volunteer tourism has been started, How its trends has been changed, How this industry has been changed.

2-You must review about 12 articles for writing literature review and explain, compare and criticize their literature of those articles.

3- You must write literature review for key words mentioned in assignment guideline such as volunteer tourism, segmentation, targeting and positioning.

4- Literature review should contain 500-800 words.

For Findings (STP plan):

This is most important part. You must develop a segmentation, targeting and positioning (STP) plan targeting the Australian tourist market which Speciessaver could use to know to which Australian tourists to promote its conservation strategy. More information on this assignment is given in ‘Assessment.pdf’ file. Please read that.

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