marketing and strategy

Please keep me update when you finish each chapter. Please keep the dissertation’s English and grammar simple and easy to understand (I am from Asian and not a native English people) but please keep very high contents quality. And i really keen to answer your questions if you have problems, btw, I may update some information in the next few days when my supervisor provide me some advices.
Background

Research Topic

Advertising Agencies can be chosen from UK or USA, the aim of the research is to find out how digital and social media adverting impact those adverting agencies’ business model.

Focus more on analytical and empirical and less on theoretical.
And the number of references is unlimited.

Here are some links which related with the topic and I will also upload some useful e-books which may help with you research on this topic.

1.
The complementary relationship between the Internet and traditional mass media: the case of online news and information
http://www.informationr.net/ir/11-3/paper259.html

2.
advertising-agencies-facing-the-digital-revolution

3.

http://www-05.ibm.com/de/media/downloads/end-of-advertising.pdf

http://blogs.hbr.org/2014/05/the-end-of-traditional-ad-agen/

4.
Belo Bucks Trend With Digital Ad Company http://www.netnewscheck.com/article/22791/belo-bucks-trend-with-digital-ad-company

5. http://m.cmo.com/articles/2011/3/16/the-secrets-of-online-marketing-success-cmocom-speaks-with-mccann-worldgroup-evp-vipin-mayar-and-emarketer-ceo-geoff-ramsey.html

6. http://www.slideshare.net/hannesley/agency-27727838

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