Marketing and finance

Paper instructions:
Discuss the role of the following business functions:

Accounting and finance
Marketing
Human resource management

This should be designed as an induction guide for a new employee. You should include references to demonstrate your reading. (2500 words approximately)
(75%)

2) Demonstrate that you understand the relationship between these functional areas and the importance of an integrated approach to their overall management. Specifically discuss why it is important for different functions of business to work together. (500 words approximately)

(25%)
Notes:

This is an individual piece of work
2. It should be presented as a word-processed report with headings, tables, etc. and appendices containing extra detail as/if required.
3. The assignment should be 3000 words long (excluding reference list, tables, figures and appendices).
4. The organisation you choose can be private or public sector; it can be UK-based or based overseas or it might be a major unit of a diversified organisation.
5. All material should be fully substantiated, using academic references, together with relevant academic concepts, techniques and theory to support your points. References should be cited using the ‘APA’ method.
For your final assessment you are required to complete the following:
Compete a report or induction booklet which presents in 800 words the key roles of an HR department, 800 words the key roles of an Finance department and in 800 words the key roles of an Marketing department. These 800 word sections should explain key terms, as an example, for HR:
• Define HRM with reference
• Outluine the meaning of HR Planning, with reference
• Outline the meaning of Recruitment, with reference
• Outline the meaning of Selection, with reference
• Outline the meaning of employee development, with reference
• Outline the meaning of employee relations, with reference
• Outline the meaning of performance management, with reference
For Marketing this may include:
• Define Marketing with reference
• Outluine the meaning of Marketing Planning, with reference
• Outline the meaning of Market Research with reference
• Outline the meaning of the Market Segmentation, with reference
• Outline the meaning of Target Marketing, with reference
• Outline the meaning of the Marketing Mix, with reference
For Finance and Accounting this may include:
• Define Finance and Accounting with reference
• Outline the sources of finance available to a business, with reference
• Outline the meaning of Cash Flow Planning with reference
• Outline the meaning of budgeting, with reference
• Outline the meaning of different financial statements, with reference
You then need to provide a discussion of why it is important for each of these three functions of business to work together in collaboration. It may be easier for you to provide this as an example, ie, give a scenario when marketing, finance and HR would work together to solve a business problem such as launching a new product or filling a job vacancy. This section should be around 500 words.
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