marketing analysis

explain how the situation in the article relates to a topic in this course. For example, an article

might discuss how a company is gathering or using marketing intelligence. Your assignment would

outline what the company is reportedly doing and then relate this to the course content on

marketing intelligence. it could potentially explain why the company is doing this in a particular

way, based on the course content, and how what the company is doing is similar to, or different to,

the material presented in lectures and the textbook.

Explain how the situation in the article relates to a topic in this course 35% Describes the

situation in the article only, with some limited clarity. Does not relate the article to a topic in the

course. Describes the situation in the article with limited clarity. Attempts to relate the article

to course content with a low degree of clarity. Describes the situation in the article

reasonably clearly. Relates the situation to course content with a moderate degree of clarity.

Clearly explains how the situation in the article relates to a topic in this course.
Very clearly explains how the situation in the article relates to a topic in this course and

shows superior insight

Comparison of what the company is doing to the course content, including supporting arguments.

35% Company actions are discussed in isolation from theory in the text or lecture content

Makes some limited attempt to discuss company actions in the context of theories / concepts in

the course Company actions are discussed with some link made to course content, and

some supporting argument. Company actions discussed with good links to course content, and a

supporting argument is successfully made. Makes an informed comparison of what the company

is doing, to the theories provided in the text or lecture content, including excellent supporting

arguments
Logical planning and sequence
and clarity of expression 10% The components of the essay do not follow a logical

sequence. Arguments have only very limited clarity. Some logical structure is exhibited.

Arguments have a limited degree of clarity. A degree of logical sequence is exhibited. Arguments

are clear to a large extent. Sequence is quite logical. Arguments are expressed clearly.

Components of the essay follow a logical sequence. Expression is crystal-clear.
Proper acknowledgment of sources and use of a bibliographic convention 10% Sources are not

acknowledged, no bibliography used Sources acknowledged in isolated case, bibliographic

convention partially correct Sources are acknowledged in some parts, bibliographic

convention partially correct Sources are mostly acknowledged properly, bibliographic

convention mostly correct Full acknowledgment of sources and bibliographic convention is fully

correct
Use of inclusive language 5%
Language used is gender or race specific in multiple places Language used is gender

or race specific in one part of the essay Language is inclusive for the most part, some lapses

Language is almost fully inclusive Language is fully inclusive
Overall presentation 5%
Contains numerous typographical, grammar or presentation errors Contains

multiple typographical, grammar or presentation errors Contains several typographical,

grammar or presentation errors Contains isolated typographical, grammar or presentation

errors Is completely free of typographical, grammar or presentation errors
The Graduate qualities being assessed by this assignment are indicated by an X:
X GQ1: operate effectively with and upon a body of knowledge GQ5: are

committed to ethical action and social responsibility
X GQ2: are prepared for lifelong learning X GQ6: communicate effectively
X GQ3: are effective problem solvers GQ7: demonstrate an international

perspective
GQ4: can work both autonomously and collaboratively

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