+1 862 207 3288 MARKETING
1. why is it important to study families or households in consumer behavior? Illustrate with an example of how a family or household changes its roles in decision
making for a family or household vacation or dining out in a casual restaurant.
2. Among the marketing management philosophies, discuss the concept of societal marketing concept. Illustrate your understanding with industry examples to demonstrate
the importance of this marketing concept.
3.Service characteristics for hospitality and tourism products present challenges to marketers. Explain two challenges in this regard with practical examples. Also,
suggest two effective ways to provide consistency in a particular hospitality/tourism business that you know.
(four characteristics of services pertaining to hospitality and tourism business (intangibility, inseparability, variability, perishability)- it was in the guide line
for the the assignment from the professor uploaded, but I am not sure, it might not be the answer. but showing you as a reference.
4. If you were a marketing director of a mid-sized hotel, discuss three effective ways that may help to further grow the hotel business, esp. in this current economic
situation. You need to provide enough details to make the growth strategy work.
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