Marketing

Marketing

1)    Using examples, explain what is meant by “environmental scanning” and why is it important for marketers to understand the nature of their marketing environment.

2)    Explain the role of marketing communications and using a company of your choice, outline how they use the tools within the marketing communications mix.

3)    How are “services” different to “products”?  Using examples, outline some of the differences this makes to the marketing of them?

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