Marketing

Marketing

Culture has an effect on advertising values. Subcultures can include groups of customers who are interested in a product. Find a competitor’s advertisement or commercial on the Internet, and analyze the following in 1,500–2,000 words:

•Briefly describe the competitor’s ad or commercial.

•What is the ad’s intent?

•Identify the type of customer (culture, subculture, lifestyle, values/beliefs, social class, etc.) the ad would appeal to.

•How does the ad promote a specific want or need?

•Is the ad effective? Is it persuasive? Why or why not?

•What persuasive technique does the advertiser use to appeal to the customer (shock, humor, sex appeal, etc.)?

•List 2 ideas to make your product’s ad differen

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