market and nonmarket strategy to deal with a nonmarket issu

market and nonmarket strategy to deal with a nonmarket issue

Assume the role of an adviser to the CEO of Greenpeace (http://www.greenpeace.org/) and discuss your integrated market and nonmarket strategy to deal with a nonmarket issue that the company is currently grappling with in India.

1) Discuss the nonmarket issue and why this is a potential problem or opportunity for the firm that you represent.

2) Who are the actors (besides your company) that are likely to be involved on this issue and what do they want (interests)?

3) Discuss the political forums in which the issue is likely to be addressed.

4) What information and assets do actors have?

5) Identify your firm’s potential allies or adversaries among the actors involved as matters currently stand.

6) What possible outcomes do you predict if you do not take action to improve your bargaining position?

7) Construct an appropriate market and nonmarket strategy and

discuss tactics to implement your strategies to secure the best outcome for your firm under the constraints you face.