Management Project

Task
Consider the following hypothetical scenario in regards to Jaguar Land Rover.

Following the recent successes of JLR considerations are being made for expansion into a new market. JLR have decided that they will expand their operations into North America due to growing demand for the brand and associated sales.

No further decisions have yet been made by JLR, therefore you can make any decisions / suggestions you see fit and could justify to senior management.
Detailed information for each of the three areas can be seen in the table below.

Areas to consider Word count
Decision Making After gathering information from journals, websites, case-studies and textbooks apply decision-making techniques to the decision of opening a new plant in the USA to serve North-American customers.

You should communicate your decision-making process to senior management and explain the rationale of your decision.
Supply Chain Management
Based upon your decision to expand into North America or maintain existing manufacturing facilities consider the following:
What impact will your decision have on the supply chain of JLR?

How greater levels of efficiency can be obtained in existing or new facilities in regards to production.

Why supplier relationships would be considered important.

Discussions around the importance of quality.
Please refer to page 5 of this assessment booklet for individual module learning outcomes relevant to this assessment.
1,500
E-Commerce

Regardless of whether or not you have decided to extend JLR operations to the US market;

Analyse the possible uses and applications of EC that may be open to JLR as they begin a new venture. Your answer should:
Discuss how and why JLR could benefit from implementing a B2B EC strategy?
Discuss potential opportunities that may exist in the online retailing environment for JLR as well as any challenges they may face whilst pursuing an online retailing strategy?
Analyse current consumer behaviour in relation to JLR and their products and discuss how JLR could satisfy consumer preferences within the EC world?
Discuss the difficulties posed by fraud in the EC world and potential measures that JLR may take to over come them?
Please refer to page 5 of this assessment booklet for individual module learning outcomes relevant to this assessment.
1,500

Introduction, Conclusion / Recommendations, and reference list all need to be supplied in your final report.

Instructions

Your report needs to be presented in full report format with all sections included.

Please ensure that your report contains:
Title Page
An Executive Summary
Contents
Introduction
Decision Making
Supply Chain Management
E-Commerce
Recommendations and Conclusions
Full List of References

The word count for each of the different module sections is 1500 words. Please note that material outside of this, such as your introduction etc, are not included in the word count but are marked. Please refer to the marking criteria for details of how marks are allocated and determined for this piece of work.
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