LinkedIn

Requirement:

Word count: 6000 words, with clear simple language, as I’m not a native speaker.

Module name: Synoptic

The style of the report: Business Report

Assignment description:
Our synoptic topic is about LinkedIn Website. I will attach an article given by the adviser about LinkedIn. The Business Report should answer

the four following question along with an introduction. The questions are below.

1- Provide an in-depth critical evaluation of LinkedIn’s business strategy, and its financial performance, in relation to its changing

external and competitive environments internationally.

2- Analyse the value of LinkedIn as a marketing tool for third party organizations.

3- Critically evaluate the implications of LinkedIn’s business strategy in relation to the management of people and operational processes.

4- Based on your research, give strategic recommendations to LinkedIn in order to enhance its current and future business success.

Instruction:

Executive summary: not include in the word count.

1- Introduction: between 400 to 500 words should include: – The background of the company.
– Problematize (what issue they faces, what is the threat, opportunity, weakness)
– Tell the reader what coming in the assignment.

2- First Question: Provide an in-depth critical evaluation of LinkedIn’s business strategy, and its financial performance, in relation to its

changing external and competitive environments internationally.

– From 2000 to 2500 words count, the adviser mentioned it’s the bigger question.

– In the analyses of the business strategy I need you to use Porters’ five forces. And for firm performance you can use porter’s generic

strategies (I’m not sure if it is suitable here but I don’t want you to use any framework that we didn’t study) note (I will list at the end

the framework that we studied in this course and you can choose what is suitable).

– In this part, it could include these area, business strategy, external environment and human resource management and innovation.

3- Second Question: Analyse the value of LinkedIn as a marketing tool for third party organizations.
– Words count: 1300 to 1500.

4- Third Question: Critically evaluate the implications of LinkedIn’s business strategy in relation to the management of people and

operational processes.

– Words count: 1300 to 1500.

5- Fifth Question: Based on your research, give strategic recommendations to LinkedIn in order to enhance its current and future business

success.

– Words count: between 400 to 500.
– The recommendations must be linked.
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List of Frameworks:
– Miles and snow.
– Value chain.
– Porters’ generic strategies.
– PESTEL Analysis.
– Porters five forces.
– SWOT analyses (weak module)
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Note:
– some area that we talked about in the class and I need you to refer to it.
– The reason behind the growth of LinkedIn (they want the reason behind that is it because marketing or the strategy……ect, they want these

kind of explanation).
– Managing the people internally.
– Do they have big data storage, do they sell data.
– LinkedIn censorship in china.
Technology.
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References:
please use Harvard style.

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