Journalism, mass media and communication case analysis

Project description
When you analyze Janet’s interaction with Rachel, apply the ‘Pinocchio Test’ that was discussed in the Week 5 lecture. How many Pinocchio’s would you award Janet — be sure to explain why using concepts in the text related to ethical communication and other themes that we’ve covered in the course.

“Drivers” of Ethical Communication
•
Organizational level
–
Institutionalized values/culture
–
Regulatory and legal environment
–
what can be disclosed?
1
“Drivers” of Ethical Communication
•
Individual level
–
Personal values
–
Response to authority
–
Degree of commitment to
organization
2
Strategic ambiguity
•
The value of multiple interpretations
•
Conflict avoidance
•
Ethical issues
–
where do you draw
the line?
3
What is a Crisis?
According to Laurence Barton, A crisis is any
“major, unpredictable event that has
potentially negative results.
The event and its aftermath may significantly
damage an organization and its employees,
products, services, financial condition, and
reputation.”
4
Steps in Crisis Communication Planning
1.
Secure commitment from top management to be open and
honest during crises.
2.
Establish a crisis communication team.
–
Have a diverse set of members in terms of experience,
expertise, and culture.
–
Make sure that your team has representatives to cover both
internal and external constituencies and interested parties.
3.
Brainstorm potential crises
–
Try to think of all potential internal and external crises.
–
Categories to evaluate crises include economic,
informational, physical, human resources, reputational,
psychopathic acts, and natural disasters.
5
Steps to Crisis Communication Planning
4.
Identify stakeholders and prepare appropriate
messages.
5.
Choose methods for communicating messages.
6.
Choose the best sequence for disseminating
messages.
–
Start with those most directly affected and
internal stakeholders
6
Recap
•
Nuance case
•
Rando
team project
7
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