Journal of Marketing

Paper instructions:
The final project should be eight pages in length and include a reference of all resources used. At least three sources should be from scholarly journals, e.g.

Journal of Management, Journal of Marketing, or Harvard Business Review. This paper will be a research project that tests a hypothesis chosen by the student that can

relate to the place of current employment or previous employment but may not include or involve human subjects directly.

The hypothesis should be a possible cause and effect relationship regarding a process, underlying assumption, or plan that is important to the business. It should

not be too broad. The hypothesis must be approved by the instructor by the end of the third week of class. The research process of planning, data sampling, collection

and data evaluation should be described. The type of study should be defined and justified. Collect a small representative data sample. Fifteen is the recommended

sample size. The data can be collected from observations, surveys, or historical records. The data results should be summarized and displayed and a brief analysis

should be included. Use appropriate descriptive or inferential statistics.

The general topic I chose is SERVICE QUALITY IMPROVEMENT

• If possible, provide a context of a first-person experience where you saw this academic concept in operation. Do not simulate third-party statements of

experience.
• Readdress the concept and the experience with critical thought. That is, what is your response to the content, either positive or negative, and then defend

your position. If multiple options/alternatives/positions are present and are being rejected you must also defend the reasons for rejecting an option.

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