1. Discuss why Joe’s employees need to understand the importance of how people form perceptions and make
attributions.
2. Evaluate which learning theory (either operant conditioning, social learning theory, or the learning theory
you researched in Week 3) would be most appropriate for Joe to apply in this situation and explain why.
3. Discuss ways that Joe could apply the learning theory you selected to improve employees’ performance.
4. Determine how Joe could leverage an understanding of the value of self-efficacy to ensure he hires the most successful salespeople.
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