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Research the toys and entertainment industries. Both are global, multibillion-dollar industries that often cross paths in the marketing of new products.
Just how globalized do toys become when they are combined with movies, celebrities, tv-shows, cartoon-characters, or global issues? How locally adapted are they to various markets, if at all?
For this assignment, become a kid again and immerse yourself in the world of toys, from GI_Joes and Barbie, classics like Monopoly and Risk, to Playstation, X_Box, bicycles and skateboards, to everything else in between. Check out the manufacturers, their corporate websites and consumer venues, digital/online marketing, and more.
Consequently, skim through the entertainment industry, and see who and what becomes immortalized as a “toy” for kids and teenagers, or even influences the creation of new categories of games.
The assignment:
Having done the appropriate research, please submit as a Word Doc an analytical discussion of how the two industries combine forces to create, promote, distribute, and drive sales of their respective products/services.
3-pages minimum, double-spaced, font 12, TimesNewRoman, APA format. (Do not plagiarize please). Provide a minimum of 5 reputable references.
