International Business

1. Explain Walmart’s motivation for international expansion and how it achieved this.
Further, is the sequencing of its foreign market initiatives a good illustration of Vernon’s
Product cycle?

2. Explain Apple’s approach to globalization for the i-Phone and how it has succeeded or not
succeeded over time?

3. Explain the background to the Daimler’s bribery scandal, how it was caught and fined, and
the steps it took to change its culture.

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