+1 862 207 3288 innovator’s dilemma
Directions: Please answer each question in full. Choose 4 out of the 5 questions. Make sure to cite any references you use in APA format. DO NOT copy and paste the information from other sources, therefore all of the information MUST be in your own words. When answering the questions make sure to distinguish the questions by writing “Required” for the first question and for the rest JUST WRITE “Question 1” or the number that is associated with the question. This should be done individually. The final is due on Final Exam Due on Thursday, August 29th at 11:59 PM. To submit the assignment please go onto Blackboard? Assessment ? Turn It In. NO LATE EXAMS WILL BE ACCEPTED. Good luck ?
1.) What is the innovator’s dilemma? What is the difference between sustaining technology and disruptive technology? Briefly review Christensen’s five principles of disruptive innovation.
2.) In what ways can global brands and global advertising campaigns benefit a company? Please provide examples to support your answer.
3.) How does the “standardized versus localized” debate apply to advertising? Please give examples to support your answer.
4.) What criteria should company management consider when making sourcing decisions?
5.) What criteria should global marketers consider when making product design decisions?
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