Innovation & Change

Innovation & Change

INTEGRATION QUESTION
Some organisations are more innovative than others. Some are able to maintain their innovation streak while others fall by the wayside after a few star products / services.

What distinguishes these organisations?

How do leadership, culture and process influence innovation success?

Why is it hard for one organisation to replicate the success of another?
Provide some real-world / company examples in your Discussion.

After reading the required articles and with these thoughts in mind, write a 750- to 1,000-word response.

Remember to cite and reference examples from the readings and journal articles for this week. Use at least 5 additional peer-viewed references.
Submit your initial responses through the Turnitin submission.
Required Resources Text – provided
Shehabuddeen, N. (2007) Innovation in real life: a hands-on guide to genuine innovation. Liverpool: Open Innovation.
• • Pages 32-35, 61-64, 87-92. These sections present the key processes involved in managing product and technological innovation. Use of S-curves for forecasting innovation diffusion and product portfolios is presented in a practical manner. A key issue in technology management, the protection of intellectual property, is discussed from a business angle.
• • Pages 107-111, 116-120. These tools are relevant to various facets of the innovation process, ranging from understanding strategic opportunities to managing project execution and delivery.
• • Pages 134-145. The checklists cover critical questions around various aspects of the innovation pipeline.

Articles – provided as pdfs
Harmancioglu, N., McNally, R.C., Calantone, R.J. & Durmusoglu, S.S. (2007) ‘Your new product development (NPD) is only as good as your process: an exploratory analysis of new NPD process design and implementation’, R&D Management, 37 (5), pp.399-424.
// This article provides a very detailed examination of a range of new product development process examples. Reading this article, you should be able to identify some of the critical success factors in product development and compare and contrast various ways in which innovation efforts may be structured.

Media – provided as pdfs
• From University of Liverpool – Week 4 Weekly Notes
• Laureate Education, Inc. (2011) Operations and deployment [Streaming video and PDF]. Baltimore, Maryland: Laureate Education, Inc. // In this segment, Dr. Fouke discusses new product development objectives and deployment.
• Laureate Education, Inc. (2011) Tools for analysis [Streaming video and PDF]. Baltimore, Maryland: Laureate Education, Inc. // In this segment, Dr. Fouke begins by giving an overview of factors involved in deciding when to innovate. She then presents a variety of tools for planning and managing innovation strategies, including Porter’s Five Forces and the Balanced Scorecard.
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