INDUSTRY RESEARCH PROJECT “Al Futtaim Motors”

INDUSTRY RESEARCH PROJECT “Al Futtaim Motors”

1. What is the “mission” of the company?

2. Which strategy is the company following? Is it a low cost, differentiation or response strategy?

3.Why do you say so? Justify your answer.

4.It is a successful strategy? Justify your answer. If not successful, indicate another strategy

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