increasing the awareness of a brand in its current position in the marketplace

increasing the awareness of a brand in its current position in the marketplace

4 P’s, how you would increase the awareness of the brand in its current position in the marketplace.;

1. Choose a product and describe in detail, through the 4 P’s, how you would increase the awareness of the brand in its current position in the

marketplace.

2. Support with your chosen advertising vehicles(s) based on demographic, lifecycle, and positioning to the most appropriate audience for successful

reintroduction.

3. Depth and supporting details count. The paper is only seven pages in length, not including cover and bibliography. It is to be double-spaced.

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