Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS

Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

Unit V Case Study
Read the Assurance of Learning Exercise 8A and 8B on page 282 of the textbook. Prepare a product positioning map, and perform the EPS/EBIT calculations given in 8B. Discuss, in a two-page not including cover page or reference page APA formatted paper, how the product positioning is aligned with McDonald’s corporate strategy. Identify potential gaps in the product line or weaknesses in positioning. Describe the relevance of the EPS/EBIT chart and why it is significant with respect to strategy implementation. This case study paper needs a abstract and appendix

Reference
David, F.R. (2011). Strategic management: Concepts and cases (13th ed.). Upper Saddle River, NJ: Prentice Hall.
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