Implementing Changes in Marketing Strategy

Scarkettm thank you for your assignment. In your requirements and scopes you have identified several goals. Your explanation of the sections is clear. Also, remembered

the readings would be used as support for your papers. I believe you have identified and created more than analyzed. The detail is very good in this paper. If you wish

to modify this paper, I would like to give you an opportunity, by the weekend. My recommendation to develop this paper would be to consider an analysis of the business

architecture. In other words, as far as the challenges and opportunities what would be your analysis for possible alternative considerations. Use the example to add

the stakeholders involved in the process you are developing. Resubmit for a second review. Thank you.

Not all are required. I will attach the original paper.
Readings were
Readings
In your What’s the Future of Business text, read:

Chapter 0, “Total Recall,” pages 6–9.
Chapter 1, “Sorry, We’re Closed: How to Survive Digital Darwinism,” pages 13–17.
Chapter 2, “The Journey of Business Transformation,” pages 21–25.

Sarin, Challagalla, and Kohli’s 2012 article, “Implementing Changes in Marketing Strategy: The Role of Perceived Outcome- and Process-Oriented Supervisory Actions,”

from Journal of Marketing Research (JMR), volume 49, issue 4, pages 564–580.

Smith, McKeen, and Singh’s 2007 article, “Developing Information Technology Strategy for Business Value,” from Journal of Information Technology Management, volume 18,

issue 1, pages 49–58.
“The Top 10 Strategic CIO Issues” article, at www.forbes.com.

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