Identify the major players in this industry

Students will undertake a comprehensive project that identifies a substantial opportunity which a new or existing organization can take advantage. The course is divided into two stages. First a research report will be developed to identify an unmet opportunity in an industry of choice. Second, a business case will be developed to demonstrate how the opportunity will fit into the business portfolio of an existing business.
•   Project overview and approval (10%)
Each project must receive formal approval before starting. Approval of the project will be based on the potential benefit the outcome might have on an organization and the extent to which the project meets the course learning objectives.
•   Due date and delivery requirements
•   Files must be posted in the drop box by midnight (PST) July 2014

•   In 2 to 3 sentences describe the industry in which you will be working
•   At a minimum, you should provide an industry code and description
•   Explain why have you chosen this industry?

•   Identify the major players in this industry?
•   This will be your initial foray into conducting a 5 forces analysis
•   You will be required to undertake a full five forces analysis for your research report

• What contacts do you currently have in this industry?
• If you do not have contacts, what is your plan to gain them?

•   Provide a short overview of the performance and structure of the industry.
•   Some questions to spur your thinking:
•   Is the market dominated by a few large players or many smaller companies
•   What is the economic structure of the industry?
•   Perfect competition, oligarchy, monopoly?
•   In what stage is the of the product life cycle
•   Introduction, growth, maturity, decline?
•   What is the speed of innovation in the industry

•   Who are the likely “clients” for the opportunity?
•   List 2 to 3 companies that are seen as the industry leaders and would likely take advantage of an innovation
•   Do you have contacts into these companies?

• How does this project meet the learning objectives of the course?
• Please refer to the course outline

• Describe how this project fit into your career plans?
• I fully encourage you to take on a project in your current industry or an industry in which you wish to work upon graduation

* PROJECT OVERVIEW AND APPROVAL
Hello Professor,

I would like to write about the car industry, As a matter of fact, the car industry is one of leading financial giants in the global markets. With each day, car manufacturers keep on unveiling new models that provide more comfort, convince, safety, or efficiency. The development of hybrid cars and a change in customer taste and preference towards car racing has created a market niche in the developing countries. The car industry is one of the most vibrant sectors that remain adamant to addressing the needs of the emerging markets.

There is a dire need for cheap racing cars in the emerging markets. Among the companies listed among the racecar engine manufacturers include: Ferrari, Honda, McLaren Mercedes, Renault, BMW, Audi, Lamborghini, and Porsche. I personally have no contacts with any of the key players. The industry is made up of numerous racecar engine manufacturers who suffer a common problem; they all fail to manufacture racecars to meet the needs of the emerging markets in terms of prices. The pricing of most of their cars is not admissible in small economies making their products less common in such states and nations. The performance of the racecar industry has been very profitable. This is because most of their cars are sold as luxury products that have an abnormal demand curve, the more the price the higher the demand. This makes the products extremely profitable when compared to all other cars. Among the companies that would find this important opportunity strategic for them are manufacturers such as BMW, Honda, and Mercedes who have already ventured in these markets through providing luxury cars.

This project aims at creating knowledge on the existence of a market niche in the manufacture of cheap racecars to meet the emerging markets’ demand. This business plan will take the form of a feasibility study that will evaluate who is target market and whether the product will turn a profit. This project will help potential investors understand market needs and align them with company objectives for optimal use of company resources. Through this proposal, existing racecar engine manufacturers will have the ability to invest more in these companies to meet the new customer needs. Let me know if I should go ahead with this project.

Mickey

Professor’s response and approval

Your Overview is approved, read my comments and follow instructions and write a well-researched paper. A report detailing how the business opportunity will fit into the business portfolio of an existing business.

Mickey,
Interesting project, I imagine the performance of the race car would be significantly reduced given the reduction in price. Would this cause a decline in interest? Or races, which are uneven? Or perhaps of a new style of racing, for example, some people race the mini cooper. Perhaps the first step is to define the style of racing and then proceed to examine the car requirements.
Professor.

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