How Kleenex Chases the Flu

How Kleenex Chases the Flu
Locate and read: “How Kleenex Chases the Flu” available at:
http://www.fastcompany.com/3023282/how-kleenex-chases-the-flu
course schedule/article
Chapter 15 Designing and Managing Integrated Marketing Channels.
Chapter 17 Designing and Managing Integrated Marketing Communications.
Chapter 18 Managing Mass Communications.
Supplemental Reading:
Go to: http://www.strategy-business.com/article/00134
Ganiear, David and Karla Martin, (2012) “Kicking the Sales Promotion Habit,” s + b, November

“Will the Future of Advertising be a Blend of Old and New Media?” Knowledge@Wharton, September 30, 2009 http://knowledge.wharton.upenn.edu/article.cfm?articleid=2344
INSTRUCTION
1.expected to read the text and assigned articles as presented in the Course Schedule
2. written assignment will focus on basic vocabulary and major marketing management concepts
3. Be sure to use a header with your last name and the title of the assignment. Be sure to number each page.
4. Please avoid the overuse of personal pronouns and be sure to use terminology and concepts in the response. Your responses should illustrate an understanding of theory and must integrate or apply knowledge gained from reading the text, suggested articles and research conducted on the topic.
5. Academic references (academic journals and popular business press) are required and must be cited using APA 6th annotated style
6. will be required to locate and analyze not less than five supplemental references (scholarly journal articles, popular business press, etc.) for each assignment. General GOOGLE searches, blogs, company homepages, Wiki or ASK, or ABOUT-like sources are not acceptable!
8. Do not cut & paste! Do not copy from the Internet or any source!
9. Each assignment focuses on a selected article. Read the article (in addition to the text and supplemental articles) cited in the Course Schedule. Identify one major marketing management concept or theory found in the article and use as the focal point. Use the Introduction, Body and Conclusion format.
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