Harrington Collection: Sizing Up the Active-Wear Market

Harrington Collection: Sizing Up the Active-Wear Market
CASE STUDY ANALYSIS:
1) STRATEGIC PROBLEM STATEMENT ( 3 lines) examples > growth; sales decreased; market share went down.
2) TACTICAL PROBLEM (define in 3 lines) >> what company did wrong; or what they didn’t do, example> market research problem (smth we CAN change)
3) Issues to analyse (a) pick up facts > what do they mean! has to be related to tactical problem e.g.. competition; womans apparel; brand positioning; retail group…(b) 12-15 issues > GRAPHS= what autor trying to tell me> use it for analysis
4) > Alternative Proposal
>Solution Proposal ( SUGGEST AN ACTION FOR EACH)
>Issues Proposal (with a litttle headlines about 3 lines)
> Second Settles Solution (for the same issues)
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