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Now that you have written a Situation Analysis, you should have a good overall
perspective on your chosen company. Now, using that information, begin identifying
symptoms, signs and indicators of deeper problems that might be facing the company.
Try to find as many as you can, but ensure that you have found at least two or three, and
write them down as part of this assignment . Be specific and use numbers where possible.
All of the symptoms that you list should show a “gap” as discussed in class. A “gap” is
the difference between the desired and the actual. For example, if you find that the
company had a profit of $5 million dollars in the previous year, and their goal was $10
million this
is a gap, and this is a symptom of an underlying problem!
Once you have identified these symptoms, do some additional research and perform a
preliminary root cause analysis . In other words ask
why the symptom occurred.
Referring to the “profit” example in the first paragraph, think about why they did not
meet their profit goals. Perhaps a new product was not as successful as planned. Note
that it’s possible that many symptoms may lead back to the same root cause. Or one
symptom may have many possible causes. Summarize this analysis and begin to narrow
the focus of your paper. This analysis is the central core of your problem description and
is a crucial component in your research paper, so I would recommend that you spend
some time on it. You won’t be able to develop solutions if you have not answered the
question “why did this happen?” The answer to this question is the focus for your paper.
Conclude with this answer.
