+1 862 207 3288 Global Wine Wars: New World Chanllengs old
After contrasting developments in the tradition-based, regulated, old-world wine industry with the technology-based, market-oriented, new-wolrd challenges, this case focus on “The Battle for Britain”– the huge, bellwether export market — as the traditional French wines are challenged for leadership by the Australian newcomers in 2001. This case allows for analysis of the way in which newcomers can change the rule of competitive engagement in global industry.
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