+1 862 207 3288 Global Marketing
1. Each student in the group will answer all 3 discussion questions located at the end of the module by 11:59 p.m. (ET) on Friday of Week/Module 3.
The three questions are:
Name the four “P’s” of marketing and some of the way in which international marketers must adapt the four P’s to international situations.
2. Discuss what changes, if any, Microsoft and Dell have to make to their products when introducing them to foreign countries. If these companies made absolutely no
change or modifications to their products for international markets, what would be the consequences?
3.Name a company, other than those referenced in this module, which has done a good job of marketing their product or service through international channels. What are
the reasons for their success? Now, name a company that has done poorly in this aspect. What are the reasons for their failure?Go to the globalEDGE website and
follow this path to access this week’s reading material:
a. On Website, click on Reference Desk, then on Online Course Modules, then click on Functions, and then click on Global Marketing.
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