Global Marketing

Question and Requirement:
Write a report (2500 words) on the observation of a company’s brand design within a global context together with entry into a new market .you must include a business overview and a comprehensive analysis of the Global marketing strategy of the selected company/brand .Your analysis should also discuss the outcomes (success or failure)for the adopted global marketing strategy .The report particulars must be built on a discussion about the strategic overview of the industry within which the company or the brand operates,global positioning strategies and any key marketing issues that are of particular importance.In some instances you may find that the company and the brand are intricately interwoven,especially when companies are small.In larger companies brands could be part of a large portfolio (theory of standardisation and adaptation ).you must pay particular attention to the design and impact of this within the chosen market

(MUST write like this structure)Structure :
1.Abstract 2.industry overview 3selected brand /business overview 4.literature review of brand design 5.new market perceptions of brand(foreign country Vs home country) 6.global marketing strategy 7.branding and advertising issues pertaining to cultural and visual aspects of the chosen brand .8 performance /outcome in the new market 9.conclusion

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