+1 862 207 3288 Read Chapter 18 of the “Framework for Marketing Management” book.
Pick a company other than the one you chose for the final project.
Based on the topic of Competing on a Global Basis (pg. 279):
1. Research on the African continent, and the various economic, political, social, and technological developments, challenges, and opportunities that exist, and/or are predicted to take place.
2. Choose a company/product that is not yet marketed in Sub-Saharan Africa.
3. Prepare a 2-page minimum (dbl spaced) argument to invest and/or market in a specific African nation. Provide arguments to justify your proposal, based on economic, political, social, technoligcal, competitive, environmental factors.
