financial accounting for business

YOUR TASK:

You are required to write a financial report. Please note plagiarism of your report will be monitored. Therefore, avoid copying from other students (apart from your

assessment partner) or other published sources.

You are required to select a company listed in the London Stock Exchange (preferably from FTSE 100). You may work with a partner where the partner may select a

competitor of your company. However, the marks are allocated on an INDIVIDUAL basis. Selection the company will be uploaded on the BREO to avoid conflict with other

students. (See the last page)

The Link for LSE is as follows

http://www.londonstockexchange.com/home/homepage.htm

Your report should be about 2,000 words (± 10%) excluding appendices of calculations and reference. This are required to cover the following:

1. Accounting ratios (all five categories) over 2 years (2013 & 2012).

2. Share price observations at monthly intervals over the 24 months of the 2 years.

Much of this information may be available from the FAME database or from the respective company website.

You will be assessed on:

• Understanding of the company financial statements.
• Capability of using financial ratios/trend analysis to analyse financial data (incl. share prices).
• Capability of interpreting financial analysis and providing suggestions/ comments on company performance.
• Logic, clarity and structure of the report presentation.

ASSESSMENT 2: MARKING CRITERIA
Percentage of mark
Logic, clarity and structure of the report presentation.
The report should be clearly presented in a business style. Easy to follow and readable 10
Background to the organisation and importance of the planning issue chosen This section should give some relevant background to the main organisation and that of the

competitor 20
Understanding of the company financial statements You should consider here all the 3 statements of the two organisations and highlight principle features of the

financial statements 20
Capability of using financial ratios/trend analysis to analyse financial data (incl. share prices).
You are expected to calculate a range of accounting ratios (5 categories). . You must include some analysis of the share prices over the two years. 30
Capability of interpreting financial analysis and providing suggestions/ comments on company performance.
You must be able to properly analyse and interpret all the accounting ratios and then be compared with the previous year’s ratios (2013-2012) 20
Total 100

Note: Please DO NOT choose the following companies for your research

Tesco & Sainsbury

Marks and Spenser & Morrison (WM)

Easyjet & Ryanair

BP & Shell

Argos & John Lewis

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