Final Project

Final Project

This project requires the completion of a comprehensive financial analysis of a company seeking to expand operations. A scenario is presented below as a case study that requires analysis and resolution.

This assessment will evaluate your mastery with respect to the following course outcomes:

•    Understand at a deeper level the economic analysis of strategic and tactical investments, the effect financial leverage has on firm value, and the integration of investment and financial corporate strategies
•    Analyze issues that face modern corporate managers when making capital budgeting and capital structure decisions
•    Apply finance valuation techniques for purposes of business decision making
•    Integrate, synthesize, and present finance concepts and analyses
•    Be able to use the corporate finance tools necessary to develop the skills, knowledge, and wisdom (SKW) in current demand by employers
•    Understand the qualities needed for careers such as corporate managers, financial analysts, investment analysts, brokers, and business practitioners

Prompt
Scenario: Felicia & Fred, a publicly held U.S. corporation and manufacturer of jewelry, requires a financial analysis of its current year operating performance. Previously, the company expanded capacity to include a Czech crystal bracelet product line. During this year, the company expanded its product offering to include women’s accessories, specifically handbags. These are outsourced through a licensing agreement the company initiated with a manufacturer in Asia. In order to preserve intellectual property and branding rights in the United States, this manufacturer exclusively has the right to Felicia & Fred’s women’s logo purses.

As previously mentioned, the company’s inventory investment has grown, but to date it has not required additional storage space in terms of increases in total plant and property since the company is renting warehouse space to accommodate the necessary real estate. However, the company anticipates that this will change if the demand for this product continues to be met with fervor among its customer base.

Given these considerations and the results indicated in the company’s income statements and balance sheets for the prior year and current year, as well as the company’s cash flow statement for the current year, answer the following questions and address specific qualitative elements as requested.

I.    Introduction/Abstract: Discuss briefly the difference between strategic and tactical decision making.
A.    Is the decision to enter the handbag distribution business strategic or tactical?
B.    What indications of financial performance must a company consider in evaluating whether an investment has successfully increased shareholder wealth?

II.    Financial Trend Analysis: Directly analyze the firm’s financial statements as presented in the Exhibits.
A.    Calculate liquidity ratios of the firm for the prior year and current year: current ratio, inventory turnover, and the accounts receivable turnover (for the denominator of the turnover ratios, use the year presented). Show your calculations and interpret the trend. What conclusions do you draw from this analysis?
B.    Calculate the following solvency ratios of the firm for the prior year and current year: debt to equity and times interest earned. Show your calculations and interpret the trend. What conclusions do you draw from this analysis?
C.    Calculate the following profitability ratios of the firm for the prior year and current year: gross profit margin, net profit margin, return on assets, and return on equity (for the denominator of the return ratios, use the year presented). Show your calculations and interpret the trend. What conclusions do you draw from this analysis?

III.    Integrate Prior Financial Analysis
Consider the prior analysis Felicia & Fred completed for the Czech crystal bracelet product line. Given the prior analysis and the profitability trend of the company, did the inclusion of this product line as compared to the prior year results enhance gross margin for the company? Why or why not? Show calculations and interpret the results.

IV. Long-Term Financial Planning: Prepare updated financial statements for Felicia & Fred based on the following assumptions:
A.    The company’s sales are projected to grow by 10% next year. Calculate the effects and present the forecasted income statement and balance sheet for the company.   Also consider that this sales increase will not require any new capital investments needed in land and buildings and that mortgages will remain the same.   Depreciation will remain constant and will accrue year over year in the balance sheet.

B.    Indicate the amount of external financing required by the company for next year.

V.    Qualitative and Ethical Considerations of Financial Analysis
A.    The cost of capital may change when there are incremental capital requirements obtained from different sources, resulting in changes in capital structure. What qualitative considerations are important for a company seeking to raise capital? Answer this by considering the effect of leverage in your response. Specifically, what expected effects will additional leverage have on a company’s decision to accept investment projects? As the cost of capital increases or decreases, are managers more or less likely to accept capital projects? What is the effect on shareholder wealth when managers accept projects based upon fluctuations in cost of capital? Should shareholders be concerned about the ethics of managers’ selection processes?

B.    Agency conflicts arise when there are differences in the goals of the firm versus the personal goals of managers. What qualitative considerations are important for the mitigation of agency conflicts in relation to the acceptance and completion of capital projects? Indicate the types of monitoring costs and why these are critical. What monitoring activities are required to ensure that project acceptance and outcomes benefit shareholders? What approaches might be necessary to ensure managers make ethical project investment decisions?

Felicia & Fred                                Felicia & Fred
Balance Sheets                                Statement of Cash Flows
Current and Prior Years                                For the Current Period Ended
000s
Cash Flows from Operating Activities:
000s    000s    000s                    Net Income    52,500
Assets    next    current    prior                    Adjustments to reconcile net income to net cash provided by operating activities
Cash        12,000    11,400                      Depreciation Expense    55,700
Accounts Receivable        4,700    4,600                      Increase in accounts receivable    (100)
Inventory        24,200    13,000                      Increase in inventory    (11,200)
Total  Current Assets        40,900    29,000                      Decrease in salaries payable    (4,200)
Increase in interest payable    3,000
Land        50,000    40,000                      Decrease in taxes payable    (11,200)
Building & Equipment        600,000    600,000                     Increase in Short Term notes Payable    24,000
Less:  Accumulated Depreciation – Building & Equipment        (375,700)    (320,000)                      Increase in accounts payable    2,200
Total Long Term Assets        274,300    320,000                    Net Cash Flow from Operating Activities        110,700
Total Assets        315,200    349,000
Cash Flows from Investing Activities:
Liabilities and Stockholders’ Equity                                  Cash paid to purchase land    (10,000)
Net Cash Flow from Investing Activities        (10,000)
Accounts Payable        9,200    7,000
Salaries Payable        0    4,200                    Cash Flows From Financing Activities:
Interest Payable        3,000    0
Short Term Notes Payable        24,000    0                      Cash paid for Bonds    (90,100)
Taxes Payable        0    11,200                      Cash paid for dividends    (10,000)
Total Current Liabilities        36,200    22,400                    Net Cash Flow from Financing Activities        (100,100)

Bonds Payable        109,900    200,000                    Net Increase in Cash        600
Total Long Term Liabilities        109,900    200,000                    Plus:  Cash Balance Prior Year        11,400
Cash Balance Current Year        12,000

Common Stock        120,000    120,000
Retained Earnings        49,100    6,600
Total Stockholders’ Equity        169,100    126,600
Total Liabilities and Stockholders’ Equity        315,200    349,000

Felicia & Fred
Income Statements
For the Current and Prior Periods Ended    000s    000s    000s
next    current    prior
Revenue:        975,000    950,000
Less: Cost of Goods Sold        (723,600)    (749,000)
Less: Depreciation Expense        (55,700)    (52,000)
Gross Margin        195,700     149,000
Selling, General & Administrative Expenses        (58,200)    (64,000)
Income Before Interest & Taxes        137,500     85,000
Interest Expense        (15,000)    (12,000)
Income Before Taxes        122,500     73,000
Income Taxes        (70,000)    (60,000)
Net Income        52,500     13,000

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