FASHION BUSINESS RESEARCH REPORT

Could you please help me find a writer who is good at economics, accounting and finance and have done similar Business research report before and really knows what to do in analysing the secondary research data?

Discuss the findings of your secondary research: you are expected to analyse financial and market data collected from various databases by using appropriate techniques and tools and to present the findings effectively by using tables and charts.

You will conduct secondary research on the chosen company and the sector/market in which it operates. You are expected to use resources and databases available via the UAL e-library. These include: Euromonitor, Datamonitor/Verdict, Mintel, Fame, Kantar etc.
8. You are expected to analyse various financial and market data by using the appropriate techniques and tools and to present the findings effectively when writing this report.

– Secondary Analysis of Financial Information (Horizontal/ Vertical/ Trend/ Ratios)
– Charts and tables (from some websites e.g. fame,verdict ) must be shown in doing the financial analysis
– some examples work (similar work but different topics) would be uploaded later
– must be relevant to my topic, fashion business market and the company i have chosen, Ted Baker

SOURCES:
You are expected to use resources and databases from Euromonitor, Datamonitor/Verdict, Mintel, Fame, Kantar etc. ( I will upload part of these resources later)
AND WEBSITE http://www.tedbakerplc.com/ted/en/home

-Use a range of current business relevant sources
– Macro trends eg population statistics, economic indicators, statistics re broadband access etc
– Market research –
– Who are your companies peers? (Competitors) – Think about market share & market size
– Use Mintel, Verdict, Kantar, Euromonitor

MY TOPIC: How much would price be an important factor as a variable in the relationship between customer satisfaction and loyalty?

Fashion Company chosen: Ted Baker

Research area: Customer satisfaction and loyalty

Research Topic
Investigation of the extent to which price can be an important factor in perspective of the relationship between customer satisfaction and loyalty

Overall Aim
The aim of the research is to explore the conversional concept of customer satisfaction and loyalty at Ted Baker and establish whether it is applicable or not.
Objectives
In order to achieve the stated aim, the study will first achieve the following objectives:
a) To investigate customers’ response to the price range of the products in Ted Baker
b) To critically explore the relationship between customer loyalty and customer satisfaction on price of the products
c) To identify whether customer satisfaction and loyalty can be determined by price
d) To evaluate whether Ted Baker has well maintained and managed the price for their customers
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