examples of acquisitions/mergers in the last 2 years in international business

1. Identify 2 examples of acquisitions/mergers in the last 2 years in international business. Identify the reasons why such strategic alliances took place. What were the benefits involved in such strategies? Explain in details.
2. Select an everyday product (books, CDs, animal food, shoes for example). Show how different versions of your product are aimed towards different market segments. Explain how the marketing mix differs for each segment.
3. Select a product/service and describe how the consumer buying process can be related into such product/service buying decisions.
4. Identify a product or a service for which psychographic variables are more appropriate to develop the right market segment? Why demographic variables may or may be suitable in this regard?
Requirements:
? Use one page at least for each question.
? Use at least two source for each question.
? Use simple words for the answers and make sure you answered the question.
? Chose any there question to answer and use examples and cite the work using APA style.

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