essay

Business

Task

You are required to do one of the following:

Choose a brand for a product or service from the UK and undertake the first part of a Marketing Communications Plan to launch it in another country (could be your own country but does not have to be).
I choose the brand named Ben and Jerry, the ice-cream brand. And it will launch to China.

In order to do this you need to undertake a Context Analysis of the market sector, using the Fill framework which consists of the following sections:

Customer context
Business context
Internal context
External context

From this Context Analysis you need to identify the main issues that the marketing communications campaign could address.