Enterprise and Entrepreneurship

Assignment

Your assessment should include a title page containing a full reference list in Harvard format. You should address all the elements of the assessment task listed below. Make good use of theory and the supply of additional information from academic research and journalistic sources.
Maximum word count:
2500 words for the business plan.
500 word equivalent for the narrated PowerPoint.

Consider the following.
You are an Entrepreneur and plan to develop a new business venture. Investors have heard about your idea and want to know more. You are required to produce a strategic business plan (with the inclusion of academic references) explaining the business venture. In support of this you are to devise a 10 minute business pitch using a narrated PowerPoint

Task 1
The business plan will include the main elements of a plan with the inclusion of academic references: (70%)
-Executive summary
-Management team expertise
-The concept
-Methodology
-Objectives
-Market
-Competition
-The product
-Marketing the business
-Sales and operations
-Sales forecast
-Financial projections
-Strengths and risks of the business
-Closing summary

Within the plan emphasis will be placed on the following:

-The role you play as the entrepreneur. This will be communicated within the section on management expertise.

-The requirements for setting up a sustainable business
model operating within external and competitive environments.

-The skills required to turn the business idea into practical applications.

References –to be to Harvard Standards

Appendix –to include a copy of the PowerPoint presentation.

Task 2
The narrated PowerPoint will complement the business plan but be creative and daring. This is your opportunity to sell your venture to potential investors. The layout and format of the PowerPoint is your choice but remember to make it exciting it must grasp the investors’ attention. It
Will last no longer than 10 minutes. (30%)

Guidelines:
You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the Harvard system.

.
You must use the Harvard Referencing method in your assignment.

Additional notes: Word count: 2500 words (maximum) for the business plan. 500 word equivalent for the narrated PowerPoint. Students are required to indicate the exact word count on the title page of the assessment.

The word count excludes the title page, executive summary, reference list and appendices. Where assessment questions have been reprinted from the assessment brief these will also be excluded from the word count.

ALL other printed words ARE included in the word count. Printed words include those contained within charts and tables.

You must ensure that all sources used are correctly attributed.

Task 1
The assessment should be submitted in the normal way, via the PART 1 submission port
Task 2

Powerpoint Presentation: A maximum number of 10 slides should be submitted for a 10 minute Presentation. You should also insert the presentation into your individual assignment, as follows:

Once you have prepared your PPT go to the ‘File’ menu, click ‘Save as Pictures’. This will save each slide as a separate JPEG or TIFF file. These can then be copy and pasted into the beginning of the assignment. NB: this PPT must be pasted into the assignment and not as a separate file

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