+1 862 207 3288 E-business models and strategies
The individual assignment requires students to produce a business proposal of a conceptual virtual organisation (online company) using appropriate e-business models and strategies. The virtual organisation must demonstrate how business processes and/or services can be implemented, supported, and improved. The proposal should also cover the management and maintenance issues relating to the e-business.
It is important to write a realistic business plan /proposal (based on research, creativity, and academic work) to make your proposal relevant to real-life business situations. However, you are not expected to include details of management teams, production plans and financial statements.
Prior to the submission of the proposal, you are expected to give a presentation based on the report for formative feedback in Week 21 and/or 22. Formative feedback will not be graded but will give you the opportunity to improve your business proposal prior to submission in Week 25.
Your report should cover the following:
• Name of your conceptual virtual organisation
• Mission statement and online value proposition/s (10% of marks)
• E-business model (inc. online revenue model(s), target market, marketplace positioning, representation in the physical world and/or virtual world) (40% of marks)
• Industry and competitor analysis (20% of marks)
• Issues related to the management and maintenance of your conceptual virtual organisation (30% of marks)
Presentation in Week 21 and/or Week 22:
• Presentation will be held during the seminar session.
• Each individual has only 1 minute to present, so key points only.
• Your presentation should ONLY cover a brief overview of the business proposal.
Format and requirements:
• Your report should be balanced, concise and focused and no more than a maximum of 1800 words in length (±10%).
• It should be word-processed and the highest levels of presentation are expected.
• References are expected in your report.
• Reference style must follow Harvard Reference Systems. The university library web site has “A guide to academic referencing” at http://lrweb.beds.ac.uk/help/guide-to-ref
Note: Any evidence of plagiarism will be dealt with severely in accordance with university regulations. Inadequate referencing, poor standard of written English, and late submissions will also be penalised. No late submission is accepted unless proper Mitigation team approval is provided.
Overall Assessment Criteria:
Grade Description
< 5 Assignment requirements and important issues related to the e-business proposal are not demonstrated. Business proposal lacks creativity. Poor content and explanation. Business proposal is difficult to follow. No research evidence.
5-7 Basic understanding of the assignment requirements. Lack of creativity in the business proposal. Major issues related to e-business proposal are briefly discussed. Content is lacking and not always relevant or appropriate. Lack of relevant research evidence.
8-10 Adequate understanding of the assignment requirements. Some creativity in the business proposal. Some major issues related to e-business proposal have been presented and discussed. Content reasonable, though with a number of significant errors or omissions. Some relevant research evidence. Done evidence if critical,thinking and writing.
11-13 Good understanding of the assignment requirements. Creative business proposal. Most major issues related to e-business proposal have been presented and discussed. Clear, intelligible and appropriate content, but with some minor defects. Discussions are critical and with good research evidence. Critical thinking and writing demonstrated.
14-16 Excellent, high level of understanding of the assignment requirements. Very creative business proposal. All issues related to e-business proposal have been critically presented and discussed. Clear, coherent and appropriate content with very minor defects. Professional style of report with strong research evidence. High levels of criticality shown throughout.
Marking Criteria:
Suggested Marking Criteria
1. Mission statement of proposed virtual organisation 5
2. Online value proposition of the company 5
3. Online revenue model 15
4. Target market and marketplace positioning 15
5. Representation in the physical world and/or virtual world 5
6. Industry and competitor analysis 20
7. Issues related to the management of proposed organisation 15
8. Issues related to the maintenance of proposed organisation 15
9. Others (ie. creativity, report format etc.) 5
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